Every small business needs to have a referral rewards program. If you are not proactively asking for testimonials and referrals, you are not making the most of your greatest advantage: Your long list of happy customers.
Is it worth starting a referral rewards program? Absolutely! Consider this: Studies show that referred customers have a higher retention rate and are more valuable over the life of the relationship. How does this translate into dollars and cents? Here is a case in point:
As Simple as One, Two, Three
Starting a basic refer-a-friend program is pretty straightforward. There are three main elements to creating the referral program.
Are you thinking about which customer referral rewards you want to offer? In this article, discover eleven categories of rewards. Use them as thought-starters for your small business.
You know you should ask for customer reviews or testimonials, but for some, it is uncomfortable. In this article, discover three approaches that make asking for reviews less awkward.
Go for Authenticity
The best types of customer testimonials are authentic comments about specific things customers like about your products and customer service. Testimonials are meant to build trust in your brand; therefore, the best endorsements are not pure puffery. Testimonials that are too gushy send up a red flag in people's minds and have the opposite effect: potential customers will dismiss them, and lose respect for your brand.
Is it appropriate to reward customers for writing a review? Are there restrictions? In this article we talk about the pros and cons.
A Referral Program Model Depends on Your Business
Decide whether you want to reward customers when a new customer makes a purchase, or when they simply pass the good word about your business to others. For each of the alternatives, you will want to consider the costs, and compare that to the lifetime value (LTV) of your typical customer.
Do you have as many customer testimonials as you want? Are you looking for new ways to leverage them in your business? In this article, learn a few tips on creative ways to promote customer reviews and testimonials.
You're busy growing your business. You haven't done much on "the twitter" or "the facebook", but you know you should. In this article, we begin our look at how to get started with social media marketing.
Your local business may be getting stellar reviews on the plethora of consumer review sites. Then again, you may have a few dings, too. In this article, we talk about the need to post customer reviews and testimonials on your small business website.
You have already completed a vital step in your small business social media strategy by answering these important questions: What social media platforms best match your target demographic? Twitter? Facebook? Instagram? Pinterest? LinkedIn? Others? How far do you want your reach to be? How do you choose a social media management tool? How many social media accounts are needed in order to meet your goal?
Most of us are familiar with the expression, “The best things in life are free” and SOCIAL MEDIA is one of those aforementioned “things.” Social media has proven to be a powerful marketing tool with some serious benefits, if you know how to use it. Listed below are 5 FUN ways to get social media results that increase customer engagement, page views, website visits, and more sales.
Looking for inexpensive ways to gain new clients for your local franchise business? Are clients bragging about your business to friends and colleagues? Your loyal clients are your biggest fans. Help them increase word-of-mouth for your local franchise. In this article, you’ll find three simple ways to increase word-of-mouth marketing for your local service franchise.
Is your client referral card dressed to impress? Does its design make a great first impression? Your referral card is an excellent showcase to engage clients and compel them to action. In this article, you will discover how to design an effective referral card to increase word-of-mouth business.
The most effective way to get clients talking about your business with friends and colleagues is, well, giving them something to talk about. What is your WOW! factor? If you need more client referrals, read on.